I build the systems sales teams run on.

Everything that happens after marketing generates the lead: the CRM, the routing, the follow-up, the reporting. I start with what you already run and rebuild only the parts that are costing you.

Fix your systems Book a call

More leads will not fix an operation that cannot handle them.

When revenue gets inconsistent, the usual answer is more lead generation. If the CRM is disorganized, follow-up depends on who remembers, and nobody owns the handoff, more volume only means more places for things to break.

Growth does not always need another tool. Sometimes it needs the thing you already run to be made usable, and the gaps between marketing and sales closed.

You already know if this is you.

A booking that never reaches the CRM.
Reporting nobody believes, so nobody opens it.
Follow-up that depends on who remembers.
An automation the team has quietly built a workaround for.
One person who understands the process, which means there isn't one.

What I build

CRM architecture — GoHighLevel · HubSpot · Close
Automation — Routing and enrichment
Reporting — Pipeline · cohort · attribution
Call intelligence — Transcripts written to fields
Custom software — When no tool exists

01 · What I do

The problem decides the tool. Sometimes that's a CRM cleanup, sometimes an automation, sometimes a dashboard, sometimes a piece of software that didn't exist until it needed to. All of it sits after the lead arrives, in the handoffs between marketing and a closed deal.

No-code covers a lot of it. Past that I write the code, which is where systems stop breaking under real volume.

I'm not a coach and I'm not a sales trainer. I'm the operator behind them: the CRM, the automations, the reporting, and the SOPs your team runs on.

02 · The work

Automation

Post-call disposition system — Calendly to Zapier to GoHighLevel to Airtable. Every booked call flows through to a logged outcome, with automated chasing for anything left blank.
Slack disposition router — Posts every completed call to a channel, confirms in thread when the form comes back, and sends each closer their outstanding list at end of day.
Speed-to-lead instrumentation — Measured time from lead to first contact, then rebuilt the routing around it. Hours to minutes.
Setter round-robin assignment — Distributes booked calls evenly across setters without anyone touching it.

CRM and data

GoHighLevel CRM rebuild — Pipelines restructured, tag architecture cut to a working set, custom fields and region routing rebuilt underneath.
Disposition data recovery — Found and backfilled call outcomes that had silently failed to sync, recovering closed-won deals nobody knew existed.

Call intelligence and quality

Sales integrity audit — Live dashboard comparing what closers actually say on calls against the offer and against what fulfillment delivers.
AI call scorecard — Scores every closing call automatically so manual review goes only to the calls that need it.
Playbook adherence scoring — Scores each call against the master playbook and shows exactly where the rep went off it.

Reporting

Sales performance dashboard — BigQuery and Looker Studio. Booked, showed, closed, show rate, offer rate, close rate, and cash collected, per rep and over time.
Airtable performance tracking base — Built from scratch for a team with no reporting layer.
Closer leaderboard bot — Slack app that ranks closers on cash collected and awards medals for top performance.
Commission tracker — Calculates closer and owner commissions off cash collected.

Enablement and delivery

Role-segmented call intelligence site — Internal site split by setter, closer, and manager, holding scripts, dashboards, and tools for each.
Offer toolkit — Offer dictionary, avatar builder, and pricing cheat sheets for the sales team.
Client onboarding-to-fulfillment system — Airtable-backed client journey built for a company that had none.

03 · How can I help?

I handle everything between the lead arriving and the handoff to fulfillment: where it lands, who owns it, what happens next, and what you can see about any of it. Bring the part you don't trust.

Fix your systems

04 · Who I am

Inside the room

Four years on the phone

Selling high-ticket offers taught me what a sales team actually does all day, and what the CRM never sees.
Sales operations

The other side of the desk

Running operations showed me the same failure in every account: the process was fine, the system underneath it was improvised.
Sales technology

Co-founded and built

Built a call intelligence platform end to end, which is where I learned what makes software a team keeps open instead of works around.
Now

One operation at a time

I work directly with the founder and the team, with nobody in between. Outside of work I train martial arts and hold a black belt.

05 · What people say

Transcribed from the screenshots on the page.

WhatsApp: honestly nice, Juraj caught on to me using AI for my notes and call flows and asked how I was getting as many hires as I was. This is now the results of your training.
WhatsApp: Honestly, could replace even needing a second mentor.
WhatsApp: dude it's the only way. With how much they expect out of us, no way am I spending hours doing admin notes.
WhatsApp: oh yeah, absolutely not, I'm holding onto this thing like gold.
Message: But real talk it's your prompt. As long as I have a structured call, make a few mistakes and fix it, it's a cheat code.
Slack core value shoutout from Devin Bray: Tyler and Brendan stepped up during a power outage, covering interviews and keeping candidates in the loop. Kate Enriquez replies, world class right there.
Slack core value shoutout from Nyree Chupp: Tyler always delivers long lists of candidate recommendations when she is in a pinch, world class efforts getting candidates set up for success.
Message: Kate and I were talking about how much you crush it in your role on Monday. You are an assassin.
Slack end-of-month leaderboard: Most Interviews Approved, Tyler Ray with 59.
Messenger: Appreciate you Tyler. Thanks for being the light in the dark in the HTS space.
Slack core value shoutout from Niann Matson: Tyler started taking outbound interviews and has crushed it, his willingness to adapt and learn really shines through.
Messenger from Zach Brown: I think pretty much any closer role I would submit you for, that I have you that kind of G.
Slack core value shoutout from Niann Matson: Tyler has been crushing it and helping the recruiting team wherever needed, posting copy for Polish-speaking reps and taking interviews to keep the pipeline stacked.
Slack recruiting leaderboard: Most RC Hires, Tyler Ray with 21.